Nestle Project

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Background
about Nestle Arabia
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Nestlé heritage in the Middle East goes back over 80 years to 1934 when the first import operation was set up in Lebanon. Building a foundation of trust among consumers has since made us the region’s leading Nutrition, Health and Wellness Company.
The Nestlé portfolio in the Middle East currently exceeds 60 innovative product brands in a wide range of categories: dairy and infant nutrition, bottled water, chocolate and confectionery, coffee, creamers, breakfast cereals, culinary products, and pet food, among others.
The challenge
Nestle priorities
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Nestle with its world standard way of doing business and its international reputation wanted a partner that embraced its proactive outreach to the market and also who was world complaint in terms of culture and ethics. Add to this the capacity to answer its demanding market and to make sure that Nestle brands stand out as in retail outlets in terms of availability and quality of presentation.
Solution
the RPG difference
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The team of Retail Performance Group specialists have clear in-store tasks matched with an allocation to time to maximise their effectiveness and ROI in every store:
Manage the Nestle fundamentals
Stock reporting and out of stock SKUs
Install promotional POPs
Track promotions & marketing activities of competitors
Check daily promotional price movement per outlet
On-time reporting and analytics
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Action

What RPG did

RPG deployed a team of 500 strong merchandisers.  Covering more that 2400 retail outlets ranging from Key Accounts to convenience stores. number of visits be day ranged i the vicinity of 100o to different retail outlets with activities ranging from merchandising, stock availability and expiry reporting, category and share of shelf maintenance and plan-gram compliance reporting.  Category resetting ….

CHeck how it started
Watch presentation video

Results

Talk about increased product availability, brand recognition increase sales, more product availability and less expiry.

RPG's premium service offers great value for money

Some numbers

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Questions answered
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Number of visits
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Promotions & Activiations
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Stands built
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